Zbudowano hal, a z USA sprowadzono prototyp sterowca CargoLifter CL75 AirCrane, który mia by produkowany w hali. Thus, companies must improve the effectiveness of their interactions with clients. Na byym terenie militarnym miao powsta nowoczesne przedsibiorstwo produkcyjne technologii lejszej od powietrza. Der Ballon CL 75 AirCrane wurde von Luftfahrt-Ingenieuren der CargoLifter Development, Entwicklungspartnern in den USA sowie der US-Tochtergesellschaft Cargo. Interacting with them in order to ensure that companies understand customer expectations and their relationships with other suppliers or brands. According to Peppers and Rogers (2004), the customer differentiation task will involve an enterprise in categorizing its customers by both their value to the firm and by what needs they have. The clients represent different levels of value to the company and they their needs are radically not the same from the enterprise. It represented a new stage in full-scale experimental purposes. The Cargolifter CL75 AirCrane prototype, filled with 110,000 m 3 of helium, was taken out of the hangar for the first time in October 2001. Besides, the differentiation can allow the companies to devise and implement customer specific strategies designed to satisfy individually different customer need. Lightning protected temperature sensor network 20 helium gas temperature sensors distributed in two 60m long FBG arrays ( CargoLifter CL-75 AirCrane. Cargolifter AG was a German company founded in 1996 to offer logistical services through point-to point transport of heavy and outsized loads. Differentiating their customers in order to identify which amongst them have most value now and which offer most for the future. A CL 75 AirCrane balloon lifts a 54 ton tank into the air near the hangar, background, of the CargoLifter company in Krausnick, Germany, 100 kilometers (60. Der CL75 AirCrane war ein prall gefüllter kugelförmiger Ballon der deutschen CargoLifter AG, der zum Transport schwerer Lasten in einem unten hängenden Laderahmen vorgesehen war. 2.2.1 THE IDIC Model The IDIC is described as below (Figure 2.6) Figure 2.6: The IDIC Methodology ( Peppers and Rogers, 2004) The IDIC Model has been developed by Peppers and Rogers (2004) According to IDIC model, companies should take four actions in order to build closer one-to-one relationships with customers: - Identifying who the companies’ customers are and building a deep understanding of them. The Cargolifter CL 75 AirCrane de prototype, filled with 110,000 m3 of helium. The author introduces five of them in this chapter. Cargolifter AG was a German company founded in 1996 to offer logistical. 2.2 The CRM Customer Relationship Management Frameworks/Models A various range of comprehensive Customer Relationship Management CRM models have been developed.
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